goals more than one

how to never fail at anything

Don’t depend on a single goal, for anything.

In a thread, Tim Soulo, a brilliant marketer and blogger, listed the 10 goals they have for content marketing at Ahrefs. From getting more organic leads to retaining existing subscribers and reducing customer support queries.

There’s very little chance their strategy will ever fail. It will at the very least accomplish one goal, and you can’t call it a failure. (And until now, all their goals have been realised.)

That is how I think about my decision to go to a hostel this year. But more about that later.